Ad Tracking
Tie paid campaign data to organic performance for smarter budget decisions.
Consistent metadata, structured data, and insights for every experience.
Build search-ready pages with reusable templates, automated sitemaps, and Search Console dashboards that marketing, admissions, and revenue teams trust.
Structured metadata boosts programme pages in search and social previews.
Search Console dashboards centralise insights instead of spreadsheets and screenshots.
Update organisation, course, or event markup without redeploying templates.
Investment
Unlock structured data, canonical controls, and sitemap automation for organic growth.
Annual billing saves around 10% versus monthly.
Apply reusable templates, guardrails, and review workflows so every course and landing page meets SEO best practices.
Template variables
Use :page, :platform, and custom placeholders to keep messaging consistent across markets.
Review queues
Route metadata changes to marketing leads for approval before publishing.
Social preview controls
Set default Open Graph and Twitter images that match your current campaign theme.
Publish SearchAction markup, schedule sitemap regeneration, and manage robots rules in one place.
Schema presets
Enable organisation, course, and event schema with localised details per campus.
Site search actions
Let visitors search your catalogue straight from Google results with SearchAction markup.
Crawl strategy
Control sitemap cadence, notify search engines, and lock down sensitive paths via robots.txt.
Dashboards highlight queries, CTR, and page performance for growth, admissions, and curriculum teams.
Query insights
Filter by geography, device, or programme to identify content gaps.
Campaign annotations
Layer Ad Tracking campaigns so everyone sees how paid and organic efforts intersect.
Stakeholder digests
Schedule weekly or monthly summaries delivered to marketing and leadership inboxes.
Share SEO-approved copy with Personalization Studio and Commerce so CTAs match what search visitors expect.
Personalisation sync
Pass campaign keywords to Experience Personalization Studio to tailor landing blocks.
Offer alignment
Coordinate hero copy and plan highlights with Commerce & Subscription Management.
Ad creative QA
Share canonical messaging with Ad Tracking so paid teams reuse proven copy.
Explore companion modules that extend this experience across learning, community, and operations.
Tie paid campaign data to organic performance for smarter budget decisions.
Reflect search intent inside personalised content blocks and CTAs.
Align pricing pages and plan messaging with the keywords visitors use to find you.
““We stopped copying metadata between spreadsheets. Templates keep every programme page aligned without rewrites.””
““Search Console dashboards surface insights our admissions team actually understands. We pair them with Ad Tracking for weekly standups.””
Book time with our experience strategists to align scope, integrations, and training for your next learning group launch.