Commerce & Subscription Management
Trigger revenue journeys and renewal sequences from billing events.
Lifecycle marketing engine
Mailchimp
Keep every learner journey synced to Mailchimp
Audience sync, automation triggers, and revenue attribution in one place.
Send the right stories at the right time with automated list hygiene, webhook-driven journeys, and insights shared with revenue ops.
Optional add-on
- Increase in onboarding engagement
- 36%
- Sync latency for new leads
- < 10 min
- More revenue attributed to journeys
- 4×
Triggered welcome journeys keep new learners engaged through the first two weeks.
API sync ensures leads and purchases reach Mailchimp lists almost instantly.
Lifecycle automations tie back to Commerce plan changes and Ad Tracking campaigns.
Investment
Add premium modules as you grow. Pricing is calculated per module per month.
Monthly
$29
Per module, billed monthly
Annual
$312
Per module, billed annually
Annual billing saves around 10% versus monthly.
Audience sync & hygiene
Keep subscriber lists accurate without manual uploads
Sync platform members, guardians, and prospects with segmentation-ready tags and health insights.
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Role-based tagging
Label students, guardians, mentors, and prospects so journeys stay relevant.
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List health scoring
Monitor growth, churn, and deliverability metrics from the admin dashboard.
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Consent management
Respect opt-in status and regional compliance requirements automatically.
Lifecycle automation
Trigger journeys the moment behaviour changes
Launch Mailchimp campaigns when learners enrol, upgrade, or hit key milestones.
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Commerce event triggers
Send renewal reminders, upsell prompts, and dunning sequences tied to plan updates.
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Segment-aware nurtures
Combine Personalization Studio segments with Mailchimp journeys for aligned messaging.
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Webhook automation
Mirror unsubscribes, bounces, and goal completions back into Elearn in real time.
Revenue attribution
Prove the impact of every campaign
Track which journeys drive enrolments, purchases, and re-engagement with combined analytics.
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Lifecycle dashboards
See email performance alongside Commerce revenue and Ad Tracking cohorts.
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Journey annotations
Document creative changes and offer tests with shared context for marketing and RevOps.
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Attribution exports
Send campaign performance to your CRM or warehouse for deeper modelling.
Compliance & deliverability
Protect lists and honour regional requirements
Automate double opt-in, data residency notes, and suppression policies to keep trust high.
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Regional data notes
Document storage regions and data flows for stakeholders and compliance reviews.
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Suppression syncing
Automatically mirror unsubscribes and complaints back to platform preferences.
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Deliverability alerts
Receive proactive alerts when bounce rates or spam complaints spike.
Pairs well with
Design your module ecosystem
Explore companion modules that extend this experience across learning, community, and operations.
Ad Tracking
Share audience segments with paid media teams and trace campaign ROI.
Experience Personalization Studio
Coordinate personalised onsite experiences with lifecycle messaging.
Voices from the field
What our partners say
““We finally see how onboarding emails tie to revenue. Commerce events trigger Mailchimp journeys automatically and RevOps loves the shared dashboards.””
““List hygiene runs itself. Tags, consent, and unsubscribes sync both ways so our team focuses on creative.””
Frequently asked questions
All the clarity you need
- Do we need to share our Mailchimp login with administrators?
- No. Store API keys securely in Elearn and manage access by role while respecting Mailchimp’s permission model.
- Can we map custom fields and merge tags?
- Yes. Configure field mappings to sync custom attributes, lifecycle stages, and consent flags directly to merge tags.
- How is data residency handled?
- Document primary data centres, enable regional notes, and pair with deliverability alerts so stakeholders understand where data lives.
Let’s plan your rollout
Ready to activate this module?
Book time with our experience strategists to align scope, integrations, and training for your next learning group launch.